Does everything in life have to be about the "YOU" in order for people to get behind it, and support? Why don't they see it as LUST, and not love? Love gives to others, lust GETS for oneself! God says Love NOT the World (the world's way of thinking, living, being influenced, and operating), because everything in the world is enmity (alienation, dislike) with God! The LUST of the Flesh, Eyes 👀, and the Pride of Life. 1 John 2:15
1 John 2:15-16 (Amplified) Do not love or cherish the world or the things that are in the world. If anyone loves the world, love for the Father is not in him. For all that is in the world—the lust of the flesh [craving for sensual gratification] and the lust of the eyes [greedy longings of the mind] and the pride of life [assurance in one’s own resources or in the stability of earthly things]—these do not come from the Father but are from the world [itself].